How to Host a Free Class That Turns Followers Into Customers

When I created my first social media marketing course in 2016, I was so proud of the work I had done but had no idea how to get the content into the hands of my Ideal Client.

For weeks, I racked my brain and scribbled notes on cocktail napkins while brainstorming over tapas with my husband, JD.

>>Finally, it hit me: I needed to give my audience a sneak peek of what I taught in my digital course to show them the value of it.<<

I mean, I had already seen digital marketers advertise a “free educational webinar” in order to market their product or service, and though I didn’t think it would work for me, I knew it couldn’t hurt.

What’s the worst that could happen… my mom be the only one to attend my live class? Whatevs… we’ll have a spontaneous mother-daughter date!

That day, I decided to host a free virtual class teaching a brief overview of one of the lessons in my course and at the end of it, I informed them that they could dive even deeper into what they learned by purchasing my digital course.

Much to my surprise, my audience was receptive, and I spent the next 30 minutes answering questions about the course to ensure each business owner felt seen, heard, and that they were making the right decision for their business. 

>>After I ended the call and excitedly watched hundreds of course purchases roll in, I knew I had unlocked a new way of marketing my business: a live launch.<<

Since that Hail Mary moment, we’ve used the same method over a dozen times to market Social Curator, which has helped over 30,000 business owners as a result of launching live.

We’ve seen this method pay off time and time again, which is why in this episode, I’ll teach you how to create a live launch of your own.

Before we dive in, download the corresponding workbook >>HERE.<< It will help you implement what you’re learning.

Got it? Ok, click play >>HERE!<<

listen to the episode:

browse more recent episodes